Over the past few years, consumer preferences have evolved in a way that has created a new market for products and services that more closely align with the values held by younger consumers.

Historically, the skincare industry in Southeast Asia had been dominated by established brands with longstanding market presence, segmenting the market into either mass or prestige. However, a number of factors have now paved the way for new, challenger brands to disrupt the market.

In this article we use Apple to illustrate how Blueprint assesses Brand Value. We use the Blueprint Brand Value Score to evaluate Apple's intangible asset - Brand Value - and by doing so, break its Brand Value down into clear, measurable elements.

The Blueprint Brand Value Score is a powerful tool designed to set businesses apart, allowing them to differentiate on Brand, distinguish themselves from the competition and supercharge their journey to success.

At Blueprint, we seek to unravel the mysteries that surround Brand Value and use our knowledge and experience to invest into the next generation of consumer businesses for the new Southeast Asian consumer – Millennials, Gen Zs and Gen Alphas.